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Without a doubt about Creative Circle: Jaz Lee + Badong Abesamis

Without a doubt about Creative Circle: Jaz Lee + Badong Abesamis

In a fresh regular show Campaign quick Asia asks two imaginative thinkers through the region to highlight recent great work that caught their eye from around Asia and globally. Innovative Circle contributors this are Jaz Lee (above left) and Badong Abesamis (right) week.

Jaz Lee Creative Director Ogilvy Malaysia Asia: My choose would go to Wunderman Thompson Thailand’s piece that is recent of called ‘Friends with (Other) Advantages’ for Tinder.

Really, those who have ever used Tinder or any app that is dating understand the negative stereotypes that include it. Tell anybody you are on Tinder to locate a relationship or relationship and they will supply you with the ‘mhmm we’m certain you’re’ appearance.

Therefore as being an app that is dating’s therefore commonly related to intercourse, they did perhaps perhaps not bashful away from dealing with it after all. But alternatively, i discovered it brilliant of these to show this perception that is negative a way to reposition on their own. It had been a easy and approach that is clever show Gen Z’s in Thailand that friendships indeed may have other advantages which are not intimate. Yes, it is real (Ta-da!). It is possible to play games, share food craving and also significant conversations with buddies you meet on the web. It is therefore apt, specially when the whole world went into lockdown, we actually saw first-hand essential it absolutely was to start as much as real significant connections that are human. One thing we took for awarded every day.

In the centre from it, the movie is entertaining with tips associated with signature Thai humor we all like. The thing that makes it much more entertaining is exactly exactly just how, even yet in the storytelling, not when did they prevent the terms that are sexual using them. In reality, they really offered brand new meaning to them. (O)ne (N)ight (S)treetFood. (F)riends (W)ith (B)obaTea. Remind me personally to begin using them.

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