Posted: Feb 8, 2016 2:26 p.m. ET
Quicken’s ‘Rocket’ mortgage process raises eyebrows
“You might get a home loan on your own phone, ” according to your Super Bowl advertisement.
It had been an advertising for Quicken Loans’ Rocket Mortgage, so known as since it attempts to link candidates with mortgages in only eight mins. That’s all of the time that’s had a navigate here need to obtain a mortgage – not merely a pre-approval, Quicken claims.
So when customers have mortgages, it is an attempt within the supply when it comes to economy that is entire the commercial informs us.
For a lot of watchers, that hit a touch too close to home towards the business design that cratered the economic climate in 2008.
Uhhh. This #RocketMortgage advertisement simply explained the subprime mortgage crisis right? #SuperBowlAds